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A Normative Model of Behavior Based Upon an Activity Hierarchy

Don L. Coursey

Journal of Consumer Research · 1985 · Volume 12 · Issue 1

DOI: 10.1086/209035

Abstract

This paper integrates the psychological framework of a preference hierarchy with the economic framework used to analyze the allocation of time and commodities. Residual income available to an activity is found to be the primary determinant of the level of an activity's time and commodity demands and the most important variable affecting marginal consumption of new commodities.

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