Food Shopping and Preparation: Psychographic Differences of Working Wives and Housewives

Abstract

A research study is described which compared the responses of 246 working wives and 181 housewives to several food shopping- and preparation-related psychographic statements. Results show that working wives tended to have a greater dislike for food shopping and cooking that seemed to stem primarily from time considerations. Working wives also exhibited a tendency to be less concerned with the impact of their food shopping and preparation activities on other family members.