A Lifestyle Typology to Model Young Male Drinking and Driving
John L. Lastovicka, John P. Murry, Jr., Erich A. Joachimsthaler, Gaurav Bhalla, Jim Scheurich
Journal of Consumer Research · 1987 · Volume 14 · Issue 2
Abstract
A segmentation typology of young males is developed. This typology is based on the lifestyle traits that prior research suggests are linked to drinking-driving behaviors. Implications of this lifestyle analysis for those managing campaigns against drinking and driving are discussed.
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