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The Formation of Affective Judgments: The Cognitive-Affective Model Versus the Independence Hypothesis

Punam Anand, Morris B. Holbrook, Debra Stephens

Journal of Consumer Research · 1988 · Volume 15 · Issue 3

DOI: 10.1086/209176

Abstract

A dichotic listening task within the context of hemispheric specialization provides evidence for enhanced affective responses toward correctly recognized stimuli and toward words transmitted to the right ear and music transmitted to the left ear. These findings appear to support the cognitive-affective model over the independence hypothesis.

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