A Citation Analysis of the Journal of Consumer Research

Abstract

An analysis of the nature of reference sources cited by authors of articles published in five sample volumes of the Journal of Consumer Research is reported. Results indicate that consumer researchers draw upon a diverse literature, although much of it is seldom used. Consumer research is linked most closely with psychology and marketing, although there is a rising trend of citations to its own literature base. JCR authors also tend to rely primarily on journals for their sources of references.