Awards Announcements

Abstract

Best Article Award The policy board of the Journal of Consumer Research announces that the co-winners of the Best Article Award for 1997 are “The Role of Television in the Construction of Consumer Reality,” by Thomas C. O'Guinn and L. J. Shrum, and “Measuring Emotions in the Consumption Experience,” by Marsha L. Richins. The O'Guinn and Shrum article appeared in the March issue of volume 23, and the Richins article appeared in the September issue of volume 24. The policy board selected the winners of the Best Article Award based on nominations provided by the JCR editorial review board and their assessment of the articles appearing in 1997. Thomas C. O'Guinn is a visiting professor of marketing at Duke University. L. J. Shrum is a professor of marketing at Rutgers University. Marsha L. Richins is a professor of marketing at the University of Missouri. Robert Ferber Award The Robert Ferber Award competition is held each year in honor of one of the founders and second editor of the Journal of Consumer Research . The award is sponsored by the Association for Consumer Research and is given to the best interdisciplinary article based on a recent doctoral dissertation. This year the winner of the twenty-third annual Robert Ferber Award is Mark Ritson, for his article (coauthored with Richard Elliott), “The Social Uses of Advertising: An Ethnographic Study of Adolescent Advertising Audiences.” Mark Ritson is an assistant professor of marketing at the London Business School. He completed his dissertation at Lancaster University under the guidance of Professor Richard Elliott (now at the University of Exeter). There was one honorable mention award this year: Parthasarathy Krishnamurthy, assistant professor of marketing at the University of Houston, for his article (coauthored with Mita Sujan), “Retrospection versus Anticipation: The Role of the Ad under Retrospective and Anticipatory Self-Referencing.” Krishnamurthy completed his dissertation at Pennsylvania State University under the guidance of Professor Mita Sujan. The Ferber Award judges this year were Professors Russell Belk, University of Utah; Richard Lutz, University of Florida; and Scott MacKenzie, Indiana University.