The Creative Destruction of Decision Research
Journal of Consumer Research · 2001 · Volume 28 · Issue 3
Abstract
The most recent wave of decision research goes beyond the usual critiques of linear probability weighting, exponential discounting, and other specialized assumptions, and challenges some of the most basic assumptions of the decision-making paradigm itself. In response to these challenges, decision researchers have proposed alternative accounts of behavior, some of which bear little resemblance to decision making as it is commonly conceived. I provide an overview of some of the challenges confronting the decision-making paradigm, and I present the broad outline of what I see as an emerging alternative perspective.
Keywords
Behavioral Decision Theory, Categorization, Cognitive Processes, Judgment and Decision Making, Preferences
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