Awards Announcements

Abstract

Best Article Award The policy board of the Journal of Consumer Research is pleased to announce the winner of the Best Article Award for 1998: “Consumers and Their Brands: Developing Relationship Theory in Consumer Research,” by Susan Fournier. The article appeared in the March issue of volume 24. Susan Fournier is an associate professor of business administration at Harvard University. The policy board selected the winner of the Best Article Award based on nominations provided by the JCR editorial review board and their assessment of the articles appearing in 1998. The other two finalists for the Best Article Award were “The Effects of Television Consumption on Social Perceptions: The Use of Priming Procedures to Investigate Psychological Processes,” by L. J. Shrum, Robert S. Wyer, Jr., and Thomas C. O'Guinn, and “Constructive Consumer Choice Processes,” by James R. Bettman, Mary Frances Luce, and John W. Payne. Robert Ferber Award The Robert Ferber Award competition is held each year in honor of one of the founders and the second editor of the Journal of Consumer Research . The award is sponsored by the Association for Consumer Research and is given to the best interdisciplinary article based on a recent doctoral dissertation that appeared in the most recent volume (vol. 27). This year, for the twenty-fourth annual Robert Ferber Award, there are two winners: Stijn M. J. van Osselaer and Donnel A. Briley. Stijn van Osselaer's article (coauthored with Joseph W. Alba) is “Consumer Learning and Brand Equity.” Donnel Briley's article (coauthored with Michael W. Morris and Itamar Simonson) is “Reasons as Carriers of Culture: Dynamic versus Dispositional Models of Cultural Influence on Decision Making.”