A Re-Inquiry on Re-Inquiries: A Postmodern Proposal for a Critical-Reflexive Approach
Journal of Consumer Research · 2002 · Volume 29 · Issue 1
Abstract
From a postmodern perspective, a given piece of research reveals as much about a research community as it does about the phenomenon under study, although these reflexive characteristics tend to be more implicit than explicit. I propose that a postmodern approach to interpretivist re-inquiry can generate valuable insights into the background of tacit assumptions, normative interests, and disciplinary conventions on which consumer research knowledge is constructed. I explain the theoretical rationales for critical-reflexive re-inquiry, provide some illustrations of the form it might take, and discuss what it can contribute to the overall agenda of JCR Re-Inquiries.
Keywords
Philosophy of Science, Postmodernism/Poststructuralism, Sociological Theories/Analysis, Theory Construction/Testing, Text Interpretation
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