Awards Announcements

Abstract

Best Article Award The policy board of the Journal of Consumer Research is pleased to announce a tie for the winner of the Best Article Award for 2000. The winners are “Children, Advertising, and Product Experiences: A Multimethod Inquiry,” by Elizabeth S. Moore and Richard J. Lutz, and “Knowledge Calibration: What Consumers Know and What They Think They Know” by Joseph W. Alba and J. Wesley Hutchinson. The Moore/Lutz article appears in the June issue of volume 27, and the Alba/Hutchinson article appears in the September issue of volume 27. The policy board selected the winners of the Best Article Award based on nominations provided by the JCR editorial board and their assessment of the articles appearing in 2000. Elizabeth Moore is associate professor of marketing at Notre Dame University. Richard J. Lutz is the JC Penney Professor of Marketing at the University of Florida. Joseph W. Alba is the Distinguished Professor of Marketing at the University of Florida. J. Wesley Hutchinson is the Stephen J. Heyman Professor of Marketing at the Wharton School.