Forthcoming in April 2009

Abstract

It's Time to Vote: The Effect of Matching Message Orientation and Temporal Frame on Political PersuasionHakkyun Kim, Akshay R. Rao, and Angela Y. Lee Feeling Superior: The Impact of Loyalty Program Structure on Consumers' Perceptions of StatusXavier Drèze and Joseph C. Nunes Acts of Benevolence: A Limited-Resource Account of Compliance with Charitable RequestsBob M. Fennis, Loes Janssen, and Kathleen D. Vohs Possession and Access: Consumer Desires and Value Perceptions Regarding Contemporary Art Collection and Exhibit VisitsYu Chen Variety, Vice, and Virtue: How Assortment Size Influences Option ChoiceAner Sela, Jonah Berger, and Wendy Liu Specification Seeking: How Product Specifications Influence Consumer PreferenceChristopher K. Hsee, Yang Yang, Yangjie Gu, and Jie Chen Behavioral Consistency and Inconsistency in the Resolution of Goal ConflictJuliano Laran and Chris Janiszewski When Brand Personality Matters: The Moderating Role of Attachment StylesVanitha Swaminathan, Karen M. Stilley, and Rohini Ahluwalia The Influence of Causal Conditional Reasoning on the Acceptance of Product ClaimsElise Chandon and Chris Janiszewski