Forthcoming in June 2009

Abstract

The Safety of Objects: Materialism, Existential Insecurity, and Brand Connection Aric Rindfleisch, James E. Burroughs, and Nancy Wong The Impact of Add-On Features on Consumer Product Evaluations Marco Bertini, Elie Ofek, and Dan Ariely The “Shaken Self”: Product Choices as a Means of Restoring Self-View Confidence Leilei Gao, S. Christian Wheeler, and Baba Shiv The Devil Is in the Deliberation: Thinking Too Much Reduces Preference Consistency Loran F. Nordgren and Ap Dijksterhuis “Why My Mother Never Threw Anything Out”: The Effect of Product Freshness on Consumption Sankar Sen and Lauren G. Block The Fit of Thinking Style and Situation: New Measures of Situation-Specific Experiential and Rational Cognition Thomas P. Novak and Donna L. Hoffman Influence of Contagious versus Noncontagious Product Groupings on Consumer Preferences Arul Mishra Temporal Sequence Effects: A Memory Framework Nicole Votolato Montgomery and H. Rao Unnava Intergenerationally Gifted Asset Dispositions Tonya Williams Bradford Parity Product Features Can Enhance or Dilute Brand Evaluation: The Influence of Goal Orientation and Presentation Format Prashant Malaviya and Brian Sternthal