Forthcoming in February 2010

Abstract

SharingRussell Belk Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message ConcretenessAngela Y. Lee, Punam Anand Keller, and Brian Sternthal The Effects of Advertising Copy on Sensory Thoughts and Perceived TasteRyan S. Elder and Aradhna Krishna The Development of Consumer‐Based Consumption Constellations in ChildrenLan Nguyen Chaplin and Tina M. Lowrey The Persuasive Role of Incidental Similarity on Attitudes and Purchase Intentions in a Sales ContextLan Jiang, Joandrea Hoegg, Darren W. Dahl, and Amitava Chattopadhyay Pleasurable Surprises: A Cross‐Cultural Study of Consumer Responses to Unexpected IncentivesAna Valenzuela, Barbara Mellers, and Judi Strebel To Each His Own? How Comparisons to Others Influence Consumers' Evaluations of Their Self‐Designed ProductsC. Page Moreau and Kelly B. Herd The Storied Life of Singularized Objects: Forces of Agency and Network TransformationAmber M. Epp and Linda L. Price The Quest for Authenticity in Consumption: Consumers’ Purposive Choice of Authentic Cues to Shape Experienced OutcomesMichael B. Beverland and Francis J. Farrelly