Forthcoming in April 2010

Abstract

The Disciplinary Status of Consumer Behavior: A Sociology of Science Perspective on Key Controversiesof Others Brent McFerran, Darren W. Dahl, Gavan J. Fitzsimons, and Andrea C. Morales The Effects of Thin and Heavy Media Images on Overweight and Underweight Consumers: Social Comparison Processes and Behavioral Implications Dirk Smeesters, Thomas Mussweiler, and Naomi Mandel The Comfort Food Fallacy: Avoiding Old Favorites in Times of ChangeThe Long and Short of It: Why Are Stocks with Shorter Runs Preferred? Priya Raghubir and Sanjiv R. Das Will This Trip Really Be Exciting? The Role of Incidental Emotions in Product EvaluationWhen Do Incidental Mood Effects Last? Lay Beliefs versus Actual Effects Anastasiya Pocheptsova and Nathan Novemsky Choosing Your Future: Temporal Distance and the Balance between Self-Control and Indulgence Juliano Laran Consumer Identity Work as Moral Protagonism: How Myth and Ideology Animate a Brand-Mediated Moral Conflict Marius K. Luedicke, Craig J. Thompson, and Markus Giesler Believe Me, I Have No Idea What I’m Talking About: The Effects of Source Certainty on Consumer Involvement and Persuasion Uma R. Karmarkar and Zakary L. Tormala