Forthcoming in August 2010

Abstract

Reconsidering Baron and Kenny: Myths and Truths about Mediation AnalysisLanguage Abstraction in Word of Mouth Gaby A. C. Schellekens, Peeter W. J. Verlegh, and Ale Smidts Nonprofits Are Seen as Warm and For‐Profits as Competent: Firm Stereotypes MatterJennifer Aaker, Kathleen D. Vohs, and Cassie Mogilner The Many Shades of Rose‐Colored Glasses: An Evolutionary Approach to the Influence of Different Positive Emotions Vladas Griskevicius, Michelle N. Shiota, and Stephen M. Nowlis Consumer Expectations and Culture: The Effect of Belief in Karma in IndiaChanging the Future by Reshaping the Past: The Influence of Causal Beliefs on Estimates of Time to Onset David Faro Witnessing Incivility among Employees: Effects on Consumer Anger and Negative Inferences about CompaniesGoal Management in Sequential Choices: Consumer Choices for Others Are More Indulgent than Personal Choices Juliano Laran Small Sounds, Big Deals: Phonetic Symbolism Effects in PricingPuffery in Advertisements: The Effects of Media Context, Communication Norms, and Consumer Knowledge Alison Jing Xu and Robert S. Wyer