Forthcoming in October 2010

Abstract

When Healthy Food Makes You Hungry Stacey R. Finkelstein and Ayelet Fishbach Narrative and Persuasion in Fashion Advertising Barbara J. Phillips and Edward F. McQuarrie Still Preoccupied with 1995: The Need to Belong and Preference for Nostalgic Products Katherine E. Loveland, Dirk Smeesters, and Naomi Mandel Can There Ever Be Too Many Options? A Meta-Analytic Review of Choice Overload Benjamin Scheibehenne, Rainer Greifeneder, and Peter M. Todd Commentary on Scheibehenne, Greifeneder, and Todd Choice Overload: Is There Anything to It? Alexander Chernev, Ulf Böckenholt, and Joseph Goodman Motivational Compatibility and Choice Conflict Jonathan Levav, Ran Kivetz, and Cecile K. Cho You Like What I Like, but I Don't Like What You Like: Uniqueness Motivations in Product Preferences Caglar Irmak, Beth Vallen, and Sankar Sen Feeling Mixed but Not Torn: The Moderating Role of Construal Level in Mixed Emotions Appeals Jiewen Hong and Angela Y. Lee Evaluative Conditioning Procedures and the Resilience of Conditioned Brand Attitudes Steven Sweldens, Stijn M. J. Van Osselaer, and Chris Janiszewski