Forthcoming in December 2010

Abstract

Subtle Signals of Inconspicuous ConsumptionJonah Berger and Morgan Ward Letting Good Opportunities Pass Us By: Examining the Role of Mind‐Set during Goal PursuitJulia Belyavsky Bayuk, Chris Janiszewski, and Robyn A. Leboeuf Fragile Enhancement of Attitudes and Intentions Following Difficult DecisionsAb Litt and Zakary L. Tormala Practice Makes Perfect? When Does Massed Learning Improve Product Usage Proficiency?Arun Lakshmanan, Charles D. Lindsey, and H. Shanker Krishnan The Influence of Implicit Attitudes on Choice When Consumers Are Confronted with Conflicting Attribute InformationMelanie A. Dempsey and Andrew A. Mitchell Regulatory Focus, Regulatory Fit, and the Search and Consideration of Choice AlternativesMichel Tuan Pham and Hannah H. Chang How Endowed versus Earned Progress Affects Consumer Goal Commitment and MotivationYing Zhang and Szu‐Chi Huang Got to Get You into My Life: Do Brand Personalities Rub Off on Consumers?Ji Kyung Park and Deborah Roedder John How Mainstream Consumers Think about Consumer Rights and ResponsibilitiesPaul C. Henry Bridging Aficionados’ Perceptual and Conceptual Knowledge to Enhance How They LearnKathryn A. Latour and Michael S. Latour