Forthcoming in April 2011

Abstract

Ovulation, Female Competition, and Product Choice: Hormonal Influences on Consumer Behavior Kristina M. Durante, Vladas Griskevicius, Sarah E. Hill, Carin Perilloux, and Norman P. Li Productivity Orientation and the Consumption of Collectable Experiences Anat Keinan and Ran Kivetz On the Heritability of Consumer Decision Making: an Exploratory Approach for Studying Genetic Effects on Judgment and Choice Itamar Simonson and Aner Sela Work or Fun? How Task Construal and Completion Influence Regulatory Behavior Juliano Laran and Chris Janiszewski The Envy Premium in Product Evaluation Niels van de Ven, Marcel Zeelenberg, and Rik Pieters The Curious Case of Behavioral Backlash: Why Brands Produce Priming Effects and Slogans Produce Reverse Priming Effects Juliano Laran, Amy N. Dalton, and Eduardo B. Andrade Generous Paupers and Stingy Princes: Power Drives Consumer Spending on Self versus Others Derek D. Rucker, David Dubois, and Adam D. Galinsky The Self-Activation Effect of Advertisements: Ads Can Affect Whether and How Consumers Think about the Self Debra Trampe, Diederik A. Stapel, and Frans W. Siero