Forthcoming in June 2011

Abstract

Intuitive Biases in Choice versus Estimation: Implications for the Wisdom of Crowds Joseph P. Simmons, Leif D. Nelson, Jeff Galak, and Shane Frederick The Zero-Comparison Effect Mauricio M. Palmeira Getting Ahead of the Joneses: When Equality Increases Conspicuous Consumption among Bottom-Tier Consumers Nailya Ordabayeva and Pierre Chandon Marketplace Tensions in Extraordinary Experiences Gülnur Tumbat and Russell W. Belk When Your World Must Be Defended: Choosing Products to Justify the System Keisha M. Cutright, Eugenia C. Wu, Jillian C. Banfield, Aaron C. Kay, and Gavan J. Fitzsimons Been There, Done That: The Impact of Effort Investment on Goal Value and Consumer Motivation Ying Zhang, Jing Xu, Zixi Jiang, and Szu-Chi Huang Gaming with Mr. Slot or Gaming the Slot Machine? Power, Anthropomorphism, and Risk Perception Sara Kim and Ann L. McGill A Coal in the Heart: Self-Relevance as a Post-Exit Predictor of Consumer Anti-Brand Actions Allison R. Johnson, Maggie Matear, and Matthew Thomson