Forthcoming in April 2012

Abstract

In Defense of Bumbling Joseph W. Alba The “Visual Depiction Effect” in Advertising: Facilitating Embodied Mental Simulation through Product Orientation Ryan S. Elder and Aradhna Krishna What to Say When: Influencing Consumer Choice by Delaying the Presentation of Favorable Information Xin Ge, Gerald Häubl, and Terry Elrod A Mouth-Watering Prospect: Salivation to Material Reward David Gal Reminders of Money Elicit Feelings of Threat and Reactance in Response to Social Influence Jia (Elke) Liu, Dirk Smeesters, and Kathleen D. Vohs Super Size Me: Product Size as a Signal of Status David Dubois, Derek D. Rucker, and Adam D. Galinsky From Physical Weight to Psychological Significance: The Contribution of Semantic Activations Meng Zhang and Xiuping Li The Dynamic Impact of Variety among Means on Motivation Jordan Etkin and Rebecca K. Ratner Are White Lies as Innocuous as We Think? Jennifer J. Argo and Baba Shiv Lenses of the Heart: How Actors’ and Observers’ Perspectives Influence Emotional Experiences Iris W. Hung and Anirban Mukhopadhyay