Forthcoming in August 2012

Abstract

Plate Size and Color Suggestibility: The Delboeuf Illusion’s Bias on Serving and Eating Behavior Koert Van Ittersum, Brian Wansink How Economic Contractions and Expansions Affect Expenditure Patterns Wagner A. Kamakura, Rex Yuxing Du How and Why 1 Year Differs from 365 Days: A Conversational Logic Analysis of Inferences from the Granularity of Quantitative Expressions Y. Charles Zhang, Norbert Schwarz A Goal-Based Model of Product Evaluation and Choice Stijn M. J. van Osselaer, Chris Janiszewski Warm It Up with Love: The Effect of Physical Coldness on Liking of Romance Movies Jiewen Hong, Yacheng Sun When Brands Seem Human, Do Humans Act Like Brands? Automatic Behavioral Priming Effects of Brand Anthropomorphism Pankaj Aggarwal, Ann L. McGill Psychological Distance and Subjective Experience: How Distancing Reduces the Feeling of Difficulty Manoj Thomas, Claire I. Tsai The Temporal and Focal Dynamics of Volitional Reconsumption: A Phenomenological Investigation of Repeated Hedonic Experiences Cristel Antonia Russell, Sidney J. Levy