Forthcoming in October 2013

Abstract

Retail Choice Architecture: The Effects of Benefit- and Attribute-Based Assortment Organization on Consumer Perceptions and Choice Cait Poynor Lamberton, Kristin Diehl Consumer Reaction to Unearned Preferential Treatment Lan Jiang, JoAndrea Hoegg, Darren W. Dahl Conditioned Superstition: Desire for Control and Consumer Brand Preferences Eric J. Hamerman, Gita V. Johar The Effect of Goal Specificity on Consumer Goal Reengagement Maura L. Scott, Stephen M. Nowlis The Endowment Effect as Self-Enhancement in Response to Threat Promothesh Chatterjee, Caglar Irmak, Randall L. Rose Extended Self in a Digital World Russell W. Belk The Social Context of Temporal Sequences: Why First Impressions Shape Shared Experiences Rajesh Bhargave, Nicole Votolato Montgomery Harmonization Processes and Relational Meanings in Constructing Asian Weddings Thuc-Doan T. Nguyen, Russell W. Belk The Dual Role of Power in Resisting Social Influence Mehdi Mourali, Zhiyong Yang Single-Option Aversion Daniel Mochon Communication Channels and Word of Mouth: How the Medium Shapes the Message Jonah Berger, Raghuram Iyengar