2013 JCR Awards Announcements

Abstract

Best Article Award The Policy Board of the Journal of Consumer Research is pleased to announce the winners of the Best Article Award for 2013. The Policy Board selected the winners of the Best Article Award based on nominations provided by the JCR Editorial Review Board members and their assessment of the articles appearing in 2010. The 2013 Winner of the Best Article Award is “Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis” by Xinshu Zhao, John G. Lynch Jr., and Qimei Chen, which appeared in the August 2010 issue. Zhao is Chair Professor of Communication and Co-Director of the Carter Center Initiative at Hong Kong Baptist University, and Cheung Kong Chair Professor of Journalism at Fudan University in Shanghai. Lynch is the Ted Andersen Professor of Free Enterprise and Director of the Center for Research on Consumer Financial Decision Making at the Leeds School of Business at the University of Colorado Boulder. Chen is the Chair and Jean E. Rolles Distinguished Professor of Marketing at the Shidler College of Business at the University of Hawaii at Manoa.