Forthcoming in June 2015

Abstract

The Journal of Consumer Research at Forty: A Historical Analysis Xin (Shane) Wang, Neil Bendle, Feng Mai, June Cotte Attitude Predictability and Helpfulness in Online Reviews: The Role of Explained Actions and Reactions Sarah G. Moore How, When, and Why Do Attribute-Complementary versus Attribute-Similar Cobrands Affect Brand Evaluations: A Concept Combination Perspective Vanitha Swaminathan, Zeynep Gürhan-Canli, Umut Kubat, Ceren Hayran Seeking Lasting Enjoyment with Limited Money: Financial Constraints Increase Preference for Material Goods over ExperiencesStephanie M. Tully, Hal E. Hershfield, Tom Meyvis When Brands Reflect Our Ideal World: The Values and Brand Preferences of Consumers Who Support versus Reject Society’s Dominant Ideology Steven Shepherd, Tanya L. Chartrand, Gavan J. Fitzsimons Pursuing Attainment versus Maintenance Goals: The Interplay of Self-Construal and Goal Type on Consumer Motivation Haiyang Yang, Antonios Stamatogiannakis, Amitava Chattopadhyay Indigenes' Responses to Immigrants' Consumer Acculturation: A Relational Configuration Analysis Marius K. Luedicke Domesticating Public Space through Consumption Ritual: Tailgating as Vestaval Tonya Williams Bradford, John F. Sherry Jr.