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Scalable Demand and Markups

Enghin Atalay, Erika Frost, Alan Sorensen, Christopher Sullivan, Wanjia Zhu

Journal of Political Economy · 2026 · Volume 134 · Issue 8

DOI: 10.1086/741641

Abstract

We study changes in markups across 70 product markets from 2006 to 2018. A growing literature has documented rising markups using a production function approach. We instead estimate demand and inve...

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