Scalable Demand and Markups
Enghin Atalay, Erika Frost, Alan Sorensen, Christopher Sullivan, Wanjia Zhu
Journal of Political Economy · 2026 · Volume 134 · Issue 8
Abstract
We study changes in markups across 70 product markets from 2006 to 2018. A growing literature has documented rising markups using a production function approach. We instead estimate demand and inve...
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