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Narrative Asset Pricing: Interpretable Systematic Risk Factors from News Text

Leland Bybee, Bryan Kelly, Yinan Su

The Review of Financial Studies · 2023 · Volume 36 · Issue 12

DOI: 10.1093/rfs/hhad042

Abstract

We estimate a narrative factor pricing model from news text of The Wall Street Journal . Our empirical method integrates topic modeling (LDA), latent factor analysis (IPCA), and variable selection (group lasso). Narrative factors achieve higher out-of-sample Sharpe ratios and smaller pricing errors than standard characteristic-based factor models and predict future investment opportunities in a manner consistent with the ICAPM. We derive an interpretation of the estimated risk factors from narratives in the underlying article text. Authors have furnished an Internet Appendix , which is available on the Oxford University Press Web site next to the link to the final published paper online

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