BeyondHomo Entrepreneurus: Judgment and the Theory of Cultural Entrepreneurship
Michael Lounsbury, Joel Gehman, Mary Ann Glynn
Journal of Management Studies · 2019 · Volume 56 · Issue 6
Abstract
In this paper, we embrace the critique of the contemporary entrepreneurship literature offered by Foss, Klein, and Bjørnskov, and applaud their advance of the Judgment-Based Approach (JBA) as a way to broaden our understanding of entrepreneurial processes by contextualizing entrepreneurial action. However, we believe that to attain the promise of the JBA, a broader inter-disciplinary engagement beyond economics is required. Drawing on theory and arguments in the cultural entrepreneurship literature, we emphasize the fruitfulness of foregrounding the role of culture – a theoretical focus that is marginalized both in the mainstream entrepreneurship literature and in the JBA. We compare the JBA and the Theory of Cultural Entrepreneurship and outline how a wider inter-disciplinary research agenda could be advanced in entrepreneurial studies.
Keywords
cultural entrepreneurship, culture, entrepreneurship, entrepreneurial opportunity
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