Caught in a Landslide? Exploring how Far the Increasing Focus on Big Data Benefits or Damages Theoretical Development in Management Studies
Journal of Management Studies · 2024 · Volume 61 · Issue 6
Abstract
The author teams in this Point-Counterpoint (PCP) put forward contrasting views regarding the benefits – or otherwise – of using commercially generated corporate ‘big data’ algorithms to inform scholarly research. In this editorial, I reflect on the lines of reasoning for, and against, whether such data offers a reliable means of building new theory. Are academics who refuse to mine and analyse corporately owned big data taking sensible steps to manage scholarly integrity? Or are they Luddites? I invite readers to consider these timely and provocative PCP articles and to consider the implications, for management studies, of the key arguments presented.
Keywords
big data, academic integrity, Luddite perspective, new insights, AI
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