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Hofstede’s Model of National Cultural Differences and their Consequences: A Triumph of Faith - a Failure of Analysis

Brendan McSweeney

Human Relations · 2002 · Volume 55 · Issue 1

DOI: 10.1177/0018726702551004

Abstract

Geert Hofstede’s legendary national culture research is critiqued. Crucial assumptions which underlie his claim to have uncovered the secrets of entire national cultures are described and challenged. The plausibility of systematically causal national cultures is questioned.

Keywords

causality, evidence, Hofstede, methodology, national culture

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