The Outlook for Capital Spending in the 1960s
Journal of Marketing · 1960 · Volume 24 · Issue 4
DOI: 10.1177/002224296002400410
Abstract
Capital goods spending is a vital element in the structure and movement of the nation s economy. The following article reviews the development of a new and impressively accurate study in this vital field. In addition, the outlook for capital spending in the 1960s is reviewed.
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