A New Profession to Aid Management
Journal of Marketing · 1961 · Volume 25 · Issue 3
DOI: 10.1177/002224296102500301
Abstract
How are decisions made? Why are many executives paralyzed by indecision? Where are today's research generalists? The following article describes an ambitious undertaking that might contribute greatly to the training of people who can identify and shape the building blocks of major decisions.
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