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Organizing Industrial Sales for Profit

Heber E. Allen

Journal of Marketing · 1961 · Volume 25 · Issue 3

DOI: 10.1177/002224296102500304

Abstract

This article points out some objectives, and pitfalls to be avoided in the “hazardous journey” of getting an industrial product to market, Note the role of the salesman in seeking out profitable opportunities that require technical development.

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