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Which Automobiles Will be Here Tomorrow?

Robert J. Holloway

Journal of Marketing · 1961 · Volume 25 · Issue 3

DOI: 10.1177/002224296102500307

Abstract

New brands of automobiles are being introduced today at a faster rate than at any time in the last quarter century. The automobile market is an attractive one in terms of dollars and units, but which brands will hold a profitable share of the market?

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