Publications Abstracted in Marketing Articles in Review
Journal of Marketing · 1961 · Volume 25 · Issue 5
DOI: 10.1177/002224296102500520
Enable JavaScript for citation tools and additional paper interactions.
Journal of Marketing · 1961 · Volume 25 · Issue 5
DOI: 10.1177/002224296102500520
Enable JavaScript for citation tools and additional paper interactions.