Marketing Articles in Review

William S. Penn, D. J. Luck, Stanley C. Hollander, Frank Meissner, Oscar P. Arnay, Robert L. Clewett, Bernard Codner, Robert H. Cole, Laurence P. Dowd, Frank Eby, Paul Enfeur, George Fisk, Harold W. Fox, Jac L. Goldstucker, Guy G. Gordon, Charles H. Hindersman, Ruel Kahler, William Lazer, Janet K. Mccusker, John E. Mertes, R. E. Meyer, L. Robert Morgan, William J. Regan, Dan Rennick, Job K. Savage, Steven J. Shaw, G. C. Smith, Ulric Spencer, Robert R. Thek, John S. Wright

Journal of Marketing · 1962 · Volume 26 · Issue 1

DOI: 10.1177/002224296202600119

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