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A Rapid Method to Detect Differences in Interviewer Performance

Robert Ferber, Jean Namias

Journal of Marketing · 1962 · Volume 26 · Issue 2

DOI: 10.1177/002224296202600214

Abstract

This article shows how a simple graphic fool can assist supervisors to compare very quickly the performance of interviewers, and to discover if any retraining or replacement is necessary to insure improvement in response. The statistical device described is the binomial probability paper.

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