Fringe Benefits or Salary?
Journal of Marketing · 1963 · Volume 27 · Issue 4
DOI: 10.1177/002224296302700411
Abstract
Is management wasting a large portion of its payroll in unnecessary payments? Is it time to evaluate incentive systems for salaried employees in broader terms than cash payments alone? A first step is to find out how important “fringe benefits” or nonsalary compensation plans are in the minds of employees. The author reports on a study carried out to answer this and related questions.
Enable JavaScript for citation tools and additional paper interactions.