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Fringe Benefits or Salary?

Mark R. Greene

Journal of Marketing · 1963 · Volume 27 · Issue 4

DOI: 10.1177/002224296302700411

Abstract

Is management wasting a large portion of its payroll in unnecessary payments? Is it time to evaluate incentive systems for salaried employees in broader terms than cash payments alone? A first step is to find out how important “fringe benefits” or nonsalary compensation plans are in the minds of employees. The author reports on a study carried out to answer this and related questions.

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