Scholion.ai

A Realistic Division of Downtown Retailing

Louis C. Wagner

Journal of Marketing · 1964 · Volume 28 · Issue 3

DOI: 10.1177/002224296402800308

Abstract

Is the presently designated central business district retailing area of cities too narrowly defined? Yes, says the author of this article. He advances the concepts of the central business district “core” and “frame.” His analysis of downtown retailing might lead to more realistic divisions of downtown versus suburban retailing facilities.

Enable JavaScript for citation tools and additional paper interactions.