Requiem for the Truth-in-packaging Bill?
Journal of Marketing · 1966 · Volume 30 · Issue 2
DOI: 10.1177/002224296603000201
Abstract
Is the “Truth-in-Packaging Bill” dead or not? More precisely, what about Senator Philip A. Hart's “Fair Packaging and Labeling Act” (S.985)? Here are some answers— and also some provocative thoughts about the obligations of marketing men.
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