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Retailing Evolution or Revolution in Chile?

Peter D. Bennett

Journal of Marketing · 1966 · Volume 30 · Issue 3

DOI: 10.1177/002224296603000310

Abstract

The incipient Chilean supermarket industry faces formidable barriers in attempting to replace the traditional food retailing structure. The author of this article examines the present state of the shift to modern retailing methods, the desirability of that shift, the barriers it faces, and the position of the government in deciding whether the change will be evolutionary or revolutionary.

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