Retailing Evolution or Revolution in Chile?
Journal of Marketing · 1966 · Volume 30 · Issue 3
DOI: 10.1177/002224296603000310
Abstract
The incipient Chilean supermarket industry faces formidable barriers in attempting to replace the traditional food retailing structure. The author of this article examines the present state of the shift to modern retailing methods, the desirability of that shift, the barriers it faces, and the position of the government in deciding whether the change will be evolutionary or revolutionary.
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