Measuring Change in the Advertising Agency Business
John J. Humpal, Henry G. Meyer-Oertel
Journal of Marketing · 1967 · Volume 31 · Issue 1
DOI: 10.1177/002224296703100113
Abstract
There is a general impression of extreme volatility in the advertising agency business … but how accurate is this impression? This is a report on account-switching and personnel changes in agencies during a I-year period.
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