The “Census” of Business: Some Contrary Evidence
Journal of Marketing · 1967 · Volume 31 · Issue 3
DOI: 10.1177/002224296703100310
Abstract
Have you ever questioned the accuracy of the U.S. Census of Business? How precise are the tabulations of the number of retail establishments in a given area at a particular time? This article compares Census data with independent sources of data, discusses the discrepancies, and offers suggestions for improving the Census of Business.
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