The Aged Segment of the Market 1950 and 1960*

Abstract

The number of aged spending units in the United States has increased dramatically. What impact has this had on the contribution of the aged to aggregate expenditures and to the outlays for specific goods and services? The answers to these questions, derived from analysis of the 1950 and 1960–61 Bureau of Labor Statistics Consumer Surveys, has special relevance for consumer market analysis.