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A Look at the Farm-retail Price Spread

Jerome W. Hammond, Willis E. Anthony, Martin K. Christiansen

Journal of Marketing · 1968 · Volume 32 · Issue 3

DOI: 10.1177/002224296803200311

Abstract

The widening farm-retail price spread has been of great concern to housewives, farmers, and government agencies. Very often marketing has been identified as the reason for this gap. However, there appear to be other factors, often disregarded, which have been brought to the surface by the National Commission on Food Marketing. This article was developed primarily from material in the technical reports of the Commission; it examines various factors with the aim of aiding the understanding of this subject.

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