Marketing Notes and Communications: The Effect of Unit-pricing on Choices of Brand and Size in Economic Shopping
Journal of Marketing · 1972 · Volume 36 · Issue 3
DOI: 10.1177/002224297203600309
Abstract
Unit-pricing, as a retail price-reporting policy, is intended to aid the economy-minded shopper. This article presents a field experiment which investigated the potential value of a unit-pricing system to such a consumer.
Enable JavaScript for citation tools and additional paper interactions.