Reported Cognitive Dissonance and Anxiety: Some Additional Findings
Journal of Marketing · 1972 · Volume 36 · Issue 3
DOI: 10.1177/002224297203600312
Abstract
The author questions recent research suggesting that direct measures of cognitive dissonance actually measure chronic anxiety. He proposes that the tendency to experience dissonance may be a personality variable that is a specific form of chronic anxiety.
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