Scholion.ai

Reported Cognitive Dissonance and Anxiety: Some Additional Findings

Del I. Hawkins

Journal of Marketing · 1972 · Volume 36 · Issue 3

DOI: 10.1177/002224297203600312

Abstract

The author questions recent research suggesting that direct measures of cognitive dissonance actually measure chronic anxiety. He proposes that the tendency to experience dissonance may be a personality variable that is a specific form of chronic anxiety.

Enable JavaScript for citation tools and additional paper interactions.