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Nonfinancial Incentives for Salesmen

Henry O. Pruden, William H. Cunningham, Wilke D. English

Journal of Marketing · 1972 · Volume 36 · Issue 4

DOI: 10.1177/002224297203600411

Abstract

Nonfinancial incentives of privilege pay, status pay, and power pay have a direct effect on the level of salesmen's job satisfaction. Some significant relationships between nonfinancial incentives and job satisfaction of industrial salesmen are discussed in this article.

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