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Book Review: The Joyless Economy: An Inquiry into Human Satisfaction and Consumer Dissatisfaction

William G. Zikmund

Journal of Marketing · 1977 · Volume 41 · Issue 2

DOI: 10.1177/002224297704100232

Abstract

People's tastes, the way they spend their money and arrange their lives, are matters economists have always regarded as something they should observe but must not poke their noses into.

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