Toward a Concept of Domesticated Markets
Journal of Marketing · 1979 · Volume 43 · Issue 4
DOI: 10.1177/002224297904300408
Abstract
The competitive market is eroding. To an increasing degree, transactions are occurring in internal markets within the framework of long-term relationships. The emerging domesticated markets call for more attention to the management of interorganizational systems and to the political aspects of economic decision making.
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