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Price Quantity Discounts: Some Implications for Buyers and Sellers

James B. Wilcox, Roy D. Howell, Paul Kuzdrall, Robert Britney

Journal of Marketing · 1987 · Volume 51 · Issue 3

DOI: 10.1177/002224298705100304

Abstract

Price quantity discount schedules are shown to present opportunities to buyers beyond those explicit in the discount schedule itself. The authors propose a taxonomy of price quantity discount schedules, and within that taxonomy examine the implications of price quantity discounts for the ordering behavior of buyers and the formation of alternative channels of distribution.

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